EGGS FINALLY GOT
THEIR FLAVOR

Break Your Breakfast Dilemma

Crack'd Up Buttermilk Whole Eggs

What is

Crack'd Up Logo

The first line of flavor-infused whole liquid eggs. We take real, whole eggs and mix them with bold, breakfast-inspired flavors. The convenience and nutrition of eggs, now with real flavor.

The Flavors

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Buttermilk Flavor

Buttermilk

Sweet like candy, smooth like butter.

Tastes like a stack of buttermilk pancakes
-- but still eggs

Coming Soon Flavor

Coming Soon

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Egg Icon

How Do I Eat Crack'd Up?

Scramble it up like you normally would, but don't expect normal eggs. In just 3 minutes on the stove, you'll have rich, fluffy eggs bursting with bold, unexpected flavor. Put it in a breakfast burrito, on a bagel, or eat it straight off the plate.

How to eat Crack'd Up - 4 simple steps: Shake, Pour, Cook, Feast
Aiden & Nik - Founders of Crack'd Up

About Us

Aiden & Nik

Born from two best friends who are always cracking up, Crack'd Up started in our college kitchen when we couldn't find a breakfast that was quick, healthy, and actually tasted good. So we made our own. Combining real ingredients with whole eggs to create classic yet bold flavors that are easy to cook and impossible to forget. From late-night snacks to early-morning scrambles, we're building something that brings the fun and flavor back to eggs.